Grab An iPad 2 for $69?
Unfortunately, it was just a typographical error. Sears, an international corporation, is one of the largest home appliance retailers in the US, and one of the retailers of the most sought after tablet today – the iPad 2.
Sears, however is having a difficult time right now, as they ahve committed a huge typographical error regarding the price of their iPad 2. Apparently they have listed that they are selling their tablet for only $69, when in truth, they are actual selling price is $499.
As expected, a lot of consumers frantically panicked and ordered their tablets with the price listed on Sear’s website, only to discover in dismay that their orders are rejected along with the apology of Sears via email.
Apparently, although Sears is the one experiencing the negative effects brought about by the issue, it turns out that they weren’t exactly the ones at fault for the faulty price tag. The mistake was done by an outside vendor of theirs – the GSM on Sale.
The consumers were of course, very dissapointed from what happened, and some even demanded for Sears to stand up with the incorrect price tag as a penalty for the error. Sears has an answer though. It’s stated in their terms and conditions that if there should be any errors regarding the prices of the products posted, the retailer would have the right to cancel any order of the said product.
Although, of course, some consumers were a bit forgiving of the honest mistake, and even to a certain point, standing on Sears’ side claiming that the mistake wasn’t Sears’ fault, and if there is anyone that should be held liable for it, it’s GSM on Sale and not Sears.
GSM on Sale was the retailer who a posted the price at err. Aside from being a vendor at Sears, they are not actually not connected in any way with each other. GSM on Sale is just a third-party vendor, displaying their items on Sears’ site.
Indeed, the GSM on Sale could be penalized by Sears and dropped altogether because of the ruckus that they have caused, especially leaving a mark on Sears’ clean record and reputation. A more organized fault-free and typographical error-free website is expected from Sears in the future, for another mistake like this could already cost them their business.
We could only imagine the number of consumers who rushed and stocked up on the super discounted iPad 2, the amount of their expectance, and the weight of their dissapointment. Moreover, just imagine the effects of it if this ever happens again. Sears could lose their established trust and reputation which obviously they have strived for years!
In the end, the orders were of course cancelled, the consumers were left disappointed, and the iPad 2’s price went back to what it originally is. An important lesson was learned though: in whatever product purchase we have to make in the future, let’s just remember that there are really offers that are just too good to be true – and maybe they really are.